Founded in 1981 by the Marciano brothers, GUESS emerged as a symbol of the American dream. Departing from the South of France, the Marciano’s infused European influences into denim, introducing the iconic stonewashed, slim-fit 3-zip Marilyn jeans. Bloomingdale’s took notice, ordering two dozen pairs, which swiftly vanished from shelves, marking the start of a remarkable success story. GUESS swiftly became synonymous with a youthful, sexy, and adventurous lifestyle. Over the years, the brand’s iconic advertising campaigns transformed unknown faces into celebrated models, inviting people to dream. The evolution continued in 2004 with the launch of Marciano, a contemporary collection catering to trend-setting women and men. In 2007, G by GUESS was introduced, capturing the Southern California aesthetic rooted in the Marciano brothers’ personal love for the vibrant California lifestyle they embraced upon arriving in America.