Bershka lives at the intersection of technology, music, and social networking. Creative, immersive, and experiential, the brand exists to connect the most in-the-know urban youth with emerging and up-to-the-minute trends in fashion and make them viral.

The brand has three main lines – Bershka for girls and boys and the teen line BSK – creating a wide spectrum of available styles and combines garments for daily use with special and trendy proposals, to cover all occasions of the generation.